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AFP Leader William Madison “Bill” Moran Passes Away

August 9, 2017

Bill MoranWilliam Madison “Bill” Moran, ACFRE, a long-time AFP member and leader who served as chair of the AFP Foundation for Philanthropy, died at home peacefully in his sleep, surrounded by family, on July 28, 2017. He was 69 years old. 

Bill was actively involved in both AFP and the Association for Healthcare Professionals for 40 years. He was in the inaugural class of recipients of the Advanced Certificate for Fund Raising Executives (ACFRE), as well as recognized as a Fellow, AHP's highest professional certification. He served on the AFP Board of Directors, was the AFP Foundation for Philanthropy Board Chair, and a member of the Canada Foundation Board. While at AHP, he served on its Board of Directors as Southeast Regional Director, and was chair of the Annual International Conference. 

Bill served on numerous national and international committees for both organizations. As a sought-after lecturer at numerous conferences, he enthusiastically mentored and encouraged his colleagues, and was known for his generosity and quiet strength of character. He was further selected as the Alabama Fundraising Executive of the Year and received AFP’s Barbara Marion Award for Outstanding Leadership. 

Bill graduated from Tennessee Technological University, where he was a member of Phi Delta Theta fraternity and the ROTC. After college, he served as an officer in the U.S. Army and U.S. Army Reserve. Bill and his wife, Mary, subsequently endowed the Shanks-Moran Earth Sciences Scholarship at TTU. 

A professional fundraiser, Bill began his career as the Tennessee Field Representative for the National Foundation/March of Dimes. Later, he started the East Tennessee Children's Hospital Foundation (ETCH). While at ETCH, he was involved in the creation of the Children's Miracle Network Telethon, and held the grand opening fundraising event at the Sunsphere, symbol of the 1982 World's Fair in Knoxville. 

After moving to Birmingham, Bill was the Executive Director of St. Vincent's Foundation, then Senior Vice President for Philanthropy for St. Vincent's Healthcare System and then President of St. Vincent's Foundation. He spearheaded the fundraising effort to build the first Bruno Cancer Center, a well as the new Bruno Cancer Center. Bill also raised funds to build St. Vincent's St. Clair, the Eleanor Kidd Rotunda and other buildings on the Birmingham campus. His foundation office sponsored the St. Vincent's Auxiliary. He assisted in the establishment of the Camp Bluebird multistate camps for adults with cancer. 

Bill was a member of the Sons of the American Revolution, and a long-time member of the Kiwanis Club of Birmingham. He was a member of Shades Valley Lodge and the Zamora Shriners. One of Bill's passions was flying. He was a private pilot, and a member of the Birmingham Aero Club, the Bessemer Pilots Association, and the Aircraft Owners and Pilots Association. Bill also served on the board of the Southern Museum of Flight. In addition to flying, Bill loved to travel with Mary, relatives, and friends to far-flung destinations in other countries. He was an avid amateur photographer and a history buff. An active member of St. Thomas Episcopal Church, Bill maintained his positive attitude and deep faith through 7 years of living with cancer. He truly lived every day as if it were his last, positively and joyfully. 

Bill was predeceased by his father, Marvin Madison Moran. Bill is survived by his mother, Eula Pickens Duvall Moran; Mary Shanks, his wife of 46 years; daughter, Alice Janette Moran; and sisters Carolyn Moran DePalma (Bruno) and Sarah Moran Halcomb (Robin). He is also survived by brother-in-law Gary Carver. Bill was a native of Albany, Kentucky. 

A Memorial Service will be held at 11:00 a.m. on Saturday, August 12, 2017 at St. Thomas Episcopal Church at 2870 Acton Road, Birmingham AL 35243. 

A Memorial Service will also be held at 2:00 p.m. on Sunday, August 20, 2017 at the Albany First United Methodist Church at 304 East Cumberland Street in Albany, KY 42602. 

In lieu of flowers, memorial gifts may be made to St. Thomas Episcopal Church; the Bruno Cancer Center, 2728 10th Avenue South, Birmingham, AL 35205; Albany First United Methodist Church; or the Clinton County (KY) Community Foundation, P.O. Box 635, Albany, KY 42602.